February 21, 2024
2:00 p.m. EST
Are you effectively engaging with Gen Alpha consumers? If not, then you’re not only missing out on forging a connection that will pay financial dividends for your brand for years to come, you also may be missing out on connecting with their parents, who control a sizeable portion of spending today.
Gen Alpha is the most racially and ethnically diverse generation of Americans to date. In fact, Gen Alpha is the first majority-minority generation, with only 48% of the segment identifying as non-Hispanic White. Your brand has a perfect opportunity to both engage this segment and grow financially, all with leading diverse consumer insights.
Join us for our latest webinar as we focus on American kids between the ages of 6 and 17 through a gender and race/ethnicity lens. We will take a foundational look at Gen Alpha (and younger Gen Z)—from how they are parented differently to how they spend their time, while also exploring a sample of behaviors and attitudes in key categories.