World Cup Momentum:

How Brands Can Activate Around Soccer’s New Growth Era

Wednesday, March 18, 1:00PM ET

The 2026 World Cup isn't just a tournament; it is a seismic shift in the American sports landscape. With the U.S., Mexico, and Canada co-hosting, we are entering a new growth era where soccer is rapidly moving from secondary interest to primary cultural driver for millions of Americans—spanning the diverse, trend-setting younger cohorts to the high-value Millennial and Gen X demographics who represent the new mainstream of American soccer fandom.

Join us for a strategy-first session where we reveal original research on the state of U.S. soccer fandom. We’ll move beyond the "soccer mom" tropes to explore a diverse, tech-savvy, and deeply engaged audience that views the sport as a core part of their identity. Whether you are an official sponsor or looking for an organic cultural entry point, this webinar provides the playbook, this webinar provides the playbook for winning the biggest marketing opportunity of the decade.

What we’ll cover:

• The 2026 Prediction: Why this tournament will trigger a permanent soccer boom and how it will remix consumer spending across categories and industries.
• Beyond the 90 Minutes: How to build a long-term passion point strategy that connects with young and multicultural consumers well after the final whistle in New York.
• The Activation Playbook: Case studies on authentic engagement—from host city "Fan Festivals" to digital-first campaigns that avoid the "corporate noise."

Left Column Flip

Lorem, ipsum dolor sit, amet consectetur adipisicing elit. Accusamus animi nisi sunt fugiat adipisci praesentium rerum explicabo, nostrum, vel porro rem unde, cum ut repudiandae iste, amet ad. Iure, iste!

Totam esse aut perspiciatis autem nam, debitis:

• Obcaecati quae odio ut recusandae officia, in, vitae esse quidem blanditiis sit, nostrum neque nulla vero aliquid tenetur suscipit dolor ea voluptate.
• Accusantium, officiis asperiores impedit nam! Reiciendis assumenda illo, vel tempore, iusto animi.
• Quo asperiores ad quidem consectetur error perspiciatis ullam repellendus.
• Est alias tempore, assumenda quaerat ullam, consequatur, quo aliquid quos officiis doloremque sed animi reiciendis rerum delectus voluptas dolorem aspernatur in. Odit!
• Ui quo praesentium voluptatum delectus sequi.

Speakers:

Jack Mackinnon Senior Director of Cultural Insights Collage Group

Alonzo Baily Senior Analyst, Cultural Insights Collage Group

Call To Action Headline

Lorem ipsum dolor sit amet consectetur, adipisicing elit. Illum, eveniet voluptatem consequuntur, harum tempore rerum sit officiis molestiae autem?

Call to Action