Marketing Playbook:
Top Culturally Relevant Brands for Black Consumers
Wednesday, February 25, 1:30PM ET
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Understanding what drives cultural resonance with Black consumers is essential for brands looking to lifetime value with deeper, more enduring connections.
Join us for a webinar where we’ll break down how top-performing brands are resonating with Black consumers and share case studies illustrating the strategies and touchpoints driving authentic connection.
What you’ll learn:
- How to activate key components of cultural relevance, including memories, values, fit, and trust.
- How top brands create real-life relevance through cultural engagement, social media, event sponsorships, and non-traditional holidays
- Why Toyota’s award-winning campaign was so successful - and the lessons your brand can learn from strategy to ad development execution
You’ll leave with actionable steps for building marketing strategy and execution to earn the hearts and minds of Black consumers.
All registrants will receive access to the webinar recording.
All registrants will receive access to the webinar recording.
Speaker:
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Alonzo Bailey
Senior Analyst, Cultural Insights
Collage Group
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Register Now
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