April 24, 2024
2:00 p.m. EDT
One third of Black Americans say that they will stop using or buying from a brand whose advertising lacks racial and ethnic diversity. Are your campaigns optimized and engaging enough for this dynamic and diverse segment?
Learn how you can authentically engage Black American consumers with this 2024 update to our popular consumer insights. This webinar will provide a brand-new look at the data-driven insights and tools necessary to develop more efficient general market campaigns, as well as more effective dedicated activations for greater financial impact.