Embrace Multicultural Terminology: Showing Empathy and Driving Empowerment

Understanding and embracing Multicultural terminology is key to connecting with diverse America. Do you know how to apply insights and action steps to signal empathy, understanding, and respect for Multicultural consumers?

Getting language and labels right is a key component of authentically engaging across America’s diverse consumer segments. Unfortunately, it’s not easy to know which terminology to use given shifting consumer priorities and the challenges this creates for brands.

To help you navigate these tricky linguistic waters, our research aims to understand the racial and ethnic terminology that Hispanic, Black, and Asian Americans prefer so brands can make data-driven decisions when selecting what terms to use. Join us as we share findings focused on the nuances of segment-specific terms and consumer preferences toward terms like Hispanic, Latino, Latina, Latinx, Black, African American, Asian, and Asian American.