May 18, 2023
2:00 p.m. EDT

Meaningful cultural occasions and holidays are an opportunity for consumers to express their traditions and individuality through decorations, dining, entertainment, celebratory activities, and more—all representing billions of dollars in expenditure each year. The conveyor belt of life is shifting the generations in charge of holiday celebrations. Nowadays, Millennials and Gen Xers are stepping up while Boomers’ lead role subsides.

Do you know how consumers across generations are changing the ways they celebrate these occasions? And is your brand prepared well enough in advance to successfully engage diverse consumers through marketing?

Join us as we unveil a selection of new research that illuminates the most important annual events and experiences in the lives of consumers across generations. This offering will help deepen your understanding and identify natural and effective ways to connect through meaningful cultural occasions with a sampling of insights for holidays throughout the remainder of 2023.