AAPI Heritage Month: Top Brands for Asian American Consumers

By 2024, Asian American buying power is projected to reach $1.6 trillion and last year, Asian American households spent 11% more annually on retail than the average U.S. household. Cultural Fluency is an essential function for brands to capture the incredible buying power of this segment. Culturally Fluent brands use culture to efficiently and effectively connect across all diverse consumer segments, and Collage Group has identified the brands that are leading the way.

Through our CultureRate:Brand analysis we’ve identified the top brands for Asian American consumers and the lessons learned from their success.

Join us as we share this new research in celebration of Asian American and Pacific Islander (AAPI) Heritage Month that illuminates the top brands for this consumer segment and helps you:

• Deepen your understanding of Asian American consumers;
• Explore relevant insights as to what top brands are doing to resonate; and
• Learn how brands benefit from cross-segment appeal through halo effects.

Our list is based off our analysis of 320 brands tested in 2023 through our CultureRate:Brand process. CultureRate:Brand provides a one-stop solution for our members’ mounting need for a comprehensive, ongoing research of the Cultural Fluency of their brands.