Top Brands for Gen Z Consumers: Learnings, Activations and More

Today, Gen Z consumers are having a full spectrum of experiences: some are having babies and renting cars for the first time, while others are only starting Middle School. Despite these variations, this younger generation’s childhood has been shaped by powerful events, including the “post-911” era, the Great Recession, COVID-19 and more. To authentically connect with this unique and influential consumer segment, brands must step up their understanding and engagement to grow with them into adulthood.

Learn how from brands already winning with Gen Z.

In a new Collage Group report, we identified the top 10 most Culturally Fluent brands appealing to Gen Z consumers, which names leading brands across industries. Our analysis is based on 278 brands tested in 2022 through our CultureRate:Brand process gauging consumer sentiment across six key dimensions: Relevance, Fit, Memories, Trust, Advocacy and Values. These dimensions are weighed and combined to create the Brand Cultural Fluency Quotient (B-CFQ) score, which gives brands insights into their resonance across diverse consumer segments and where to focus strategies for improvement.

Join us for our latest webinar to learn who the top brands are for Gen Z Consumers, and exactly what your brand can do to resonate with these young consumers.