March 16, 2023
2:00 p.m. EDT

Hispanic consumers are America’s fastest-growing multicultural group projected to nearly double in size over the next 40 years. And it’s not just the increase in population that makes engaging with Hispanic consumers essential for brand growth—it’s also their substantial purchasing power.

Do you understand Hispanic consumers on all levels—demographics, how they identify, and what they value—to effectively engage them in your marketing?

Join us for the release of our updated Hispanic cultural traits research. We will explore a sampling from three areas of consumer fundamentals:

  1. Demographics and economic opportunity,
  2. Identity-related marketing expectations,
  3. Cultural Traits.

This webinar provides the latest data-driven insights and tools necessary to develop Cultural Fluency, a competency which results in more efficient general market campaigns, as well as more effective dedicated activations.