February 8, 2023
2:00 p.m. EST

Is your brand effectively engaging with the parents of the youngest–and most diverse–consumer segments in America? If not, then you’re missing out on forging a connection that will pay dividends for years to come.

America’s leading brands know that a key strategy for maintaining and growing market share is to connect with the parents of these young children. Why? It allows them to capture mind and wallet share of parents that are often making decisions for themselves and their kids simultaneously. These rare insights allow brands to begin building a relationship with kids through their parents–building kids’ brand loyalty.

Join Collage Group for our latest webinar to understand what your brand can do to develop an authentic connection with this key decision-making segment. You will access insights into the motivations and behaviors of parents of kids under five and learn how to increase trust and relevance.