January 25, 2023
2:00 p.m. EST

From adherence to medical care, to insurance and provider preferences, health and wellness are consistently top of mind for LGBTQ+ consumers. And in a continuously uncertain health environment, related attitudes and behaviors are evolving.

Discover key findings and implications for LGBTQ+ consumer health and how you can act on these insights to engage LGBTQ+ consumers. We'll explore barriers and opportunities to capturing consumer attention and better managing care throughout the patient journey.

Additionally, we’ll share a sampling of insights surrounding provider and health insurance preferences, trust in healthcare institutions and likely sources of information, openness to provider engagement and information-sharing, and likelihood to follow medical recommendations, mental health, caregiving, and more.