The Next Frontier: Older Gen Alpha & Younger Gen Z

To help you keep pace with evolving American consumer attitudes, Collage Group is excited to announce our latest complimentary webinar sharing our new Parents & Kids Program insights as part of our leading Cultural Intelligence Platform.

In our latest complimentary webinar, we will focus on American kids between the ages of 6 and 17 through a gender and race/ethnicity lens in order to provide cultural insights that reveal similarities and differences among these young Americans. We will begin with a foundational look at Gen Alpha and younger Gen Z – from how they are parented differently to how they spend their time. We will also explore behaviors and attitudes in key categories including toys, games, and media consumption.

The Parents & Kids Program has been developed with input from many of the world’s top brands. The program specifically overcomes common “cultural blind spots” many brands report by providing a cost-effective way to obtain insights critical to activating parents and kids across race and ethnicity.

To learn more about signing on as a member of the Parents & Kids Program prior to the event, please fill out the form to have a representative reach out to you directly.