August 31, 2022
2:00 p.m. EDT

The Asian American segment is growing faster than any other segment in the United States. It is expected to almost double over the next 40 years, and their purchasing power accounts for massive expenditure growth. Do you know what fuels interest and passion among Asian American consumers?

Learn how to build cultural resonance among Asian American consumers that can deliver growth to your brand with our latest webinar, Asian American Consumer Passion Points. Passion points are the activities and areas of life that consumers prioritize when spending their time, money, and attention. These areas include sports, fitness, food, fashion, travel, movies & tv shows, music, video games, home improvements and gardening, and more.

Attendees will access a sample of updated proprietary insights including:

  1. Priorities and tradeoffs Asian Americans make when considering Passion Points
  2. Insights into the segment’s top Passion Points
  3. Implications and action steps to leverage Passion Points to drive connection and authentic engagement among Asian American consumers