August 4, 2022
2:00 p.m. EDT
Gen Z is America’s most diverse generation to date. About half of the segment is multicultural, and a quarter identify as LGBTQ+. Gen Zers today range in age from 10 to 25 – born between 1997 and 2012, making them the first digitally native generation. Do you know what fuels interest and passion among these consumers?
Learn how to build cultural resonance among Gen Z consumers that can deliver growth to your brand with our latest webinar, Gen Z Passion Points. Passion points are the activities and areas of life that consumers prioritize when spending their time, money, and attention. These areas include sports, fitness, food, fashion, travel, movies & tv shows, music, video games and more.
Access a sample of updated proprietary insights including:
- Priorities and tradeoffs Gen Z Americans make when spending their time, money and attention
- Deep dives into the segment’s top Passion Points
- Implications and action steps to leverage Passion Points to drive connection and authentic engagement among Gen Z consumers