June 14, 2022
2:00 p.m. EDT

As brands look to learn from, support, and engage Black communities, Collage Group can help marketing and consumer insights professionals make culturally sound and informed decisions.

Join us as we celebrate Juneteenth and share all-new insights into this impactful segment with our updated Essentials of Black Consumers presentation. This webinar provides the latest data-driven insights and tools necessary to develop Cultural Fluency, a competency which results in more efficient general market campaigns, as well as more effective dedicated activations.

In this webinar, we explore three areas of our 2022 updates to consumer fundamentals research for the Black segment:

  • Demographics and economic opportunity.
  • Identity-related marketing expectations.
  • Black Consumer Group Traits.