Parents & Kids: Category Essentials

American consumer attitudes continue to evolve, and to help you keep pace, Collage Group is excited to announce a new complimentary webinar sharing our new Parents & Kids Program insights as part of our leading Cultural Intelligence Platform. 

Part of understanding parents and kids is appreciating how decisions are made in specific categories. Join us as we explore usage, drivers, and channels for specific categories that are top of mind for parents and kids, including:

• Food and beverage
• Media
• Personal care, including beauty products and makeup
• Travel
• Infant care

The Parents & Kids Program has been developed with input from many of the world’s top brands. The program specifically overcomes common “cultural blind spots” many brands report by providing a cost-effective way to obtain insights critical to activating parents and kids across race and ethnicity.

To learn more about signing on as a founding member of the Parents & Kids Program prior to the event, please fill out the form to have a representative reach out to you directly.