Health & Wellness Across Race & Ethnicity

Health and wellness are top of mind for consumers. And in an uncertain pandemic environment, health-related attitudes and behaviors are evolving. Do you know what these changes across racial and ethnic segments mean for your brand?

Find out in a sampling of our new research as we explore barriers and opportunities to capturing consumer attention and better managing care throughout the patient journey. We’ll dive deeper into provider and health insurance preferences, and trust in health care institutions and likely sources of information. Our research also explores openness to provider engagement and information-sharing, and likelihood to follow medical recommendations, as well as the reasons why people don’t follow recommendations.