Insights for Authentic Black Consumer Engagement

Black Americans represent a unique, influential audience who are projected to contribute to 16% of population growth through 2025 and skew slightly younger than the general U.S. population. As brands across every category recognize the importance of engaging and supporting Black Americans, the right cultural nuance and tone can establish resonance and connection.

In our latest complimentary webinar, in celebration of Black History Month, we’ll discuss:

1. Insights on black consumer demographics and unique cultural profile.
2. Black American’s expectations of brands, including activism on social and political issues and race relations.
3. The importance and significance of Black History month to Black Americans and consumers across racial and ethnic segments.

Join us to accelerate your journey to Cultural Fluency, learn how your brand can amplify and support Black voices, and celebrate Black History Month.