January 19, 2022
2:00 p.m. EST

As brands look to learn from, support, and engage consumers across race and ethnicity, Collage Group is pleased to share powerful insights in our complimentary webinar, Multicultural Consumer Traits.

In this webinar, we will dive deep into two powerful complementary methodologies that will help you understand and win Hispanic, Black, and Asian American consumers. We will cover specific examples of Cultural Traits within each segment, which include:

  1. Cultural Attributes providing a broad and powerful cultural profile of target segments and individual consumers.
  2. Group Traits offering a detailed and nuanced look at cultural variation by “zooming in” on the way that cultural attributes are expressed within each segment.

These data-driven tools provide measures of cultural variation that reveal key insights into multicultural consumer segments. Marketing and Insights leaders who apply Cultural Traits build more efficient general market campaigns, as well as more effective dedicated activations.