Gen Z Essential Traits & Self Identity

Do you want powerful insights into one of America’s largest and fastest growing segments? Join Collage Group and discover data-driven insights and tools necessary to develop Cultural Fluency with Gen Z consumers: a competency which results in more efficient general market campaigns and more effective dedicated activations.

In this complimentary webinar, we will explore a sampling of insights from three areas of our consumer fundamentals research for the Gen Z segment:

1. Demographics and economic opportunity.
2. Identity-related marketing expectations.
3. Cultural Traits.

The Cultural Trait work is comprised of two complementary methodologies—Cultural Attributes and Group Traits—that allow brands to measure cultural variation and identify areas of similarity and difference among segments.