Essentials of Black Consumers

Black Americans represent a unique, influential audience. This slightly younger consumer segment grew by 5.6% from 2010 - 2020, and is projected to contribute to 16% of population growth through 2025.

As America’s cultural transformation accelerates, all consumers are expecting more of brands. Collage Group is pleased to share powerful insights to enhance your understanding of Black consumer culture. These insights support authentic, efficient, and effective general market campaigns and targeted activations.

In this complimentary webinar, we’ll discuss Black consumers' unique Cultural Traits, which are divided into two complementary methodologies:

1. Cultural Attributes: Provide a broad and powerful cultural profile of diverse consumer segments based on six culturally relevant personality characteristics.
2. Group Traits: Zoom in on cultural variation, providing a more detailed assessment of the way that cultural attributes are expressed within each segment.