Multicultural Consumer Traits

As brands look to learn from, support, and engage diverse communities, Collage Group can help marketing and consumer insights professionals make culturally sound and informed decisions. We are pleased to share these powerful insights in our latest complimentary webinar, Multicultural Consumer Traits.

In this webinar, we will dive deep into two powerful complementary methodologies that will help you understand and win multicultural consumer segments.

1. Cultural Attributes provide a broad and powerful cultural profile of target segments and individual consumers
2. Group Traits offer a detailed and nuanced look at cultural variation by “zooming in” on the way that cultural attributes are expressed within each segment

These data-driven tools provide measures of cultural variation that reveal key insights into multicultural consumer segments. Members who apply Cultural Traits build more efficient general market campaigns, as well as more effective dedicated activations.