August 18, 2021
2:00 p.m. EDT

Get powerful new insights in our Snapshot of American Women presentation. This complimentary webinar provides the data-driven insights and tools necessary to connect with and win this consumer segment making 70%-80% of all purchasing decisions.

In this webinar, we will explore the Cultural Traits of American Women through two complementary methodologies—Cultural Attributes and Group Traits—that allow brands to measure cultural variation and identify areas of similarity and difference among segments. We will focus on three Group Traits associated with the American Woman segment:

  1. Self-Care
  2. Risk-Aversion
  3. Contentment