August 10, 2021
2:00 p.m. EDT
Get powerful insights into one of the first generations to be defined by the Multicultural experience with our insights for effectively engaging Millennial consumers. This complimentary webinar provides the data-driven insights and tools necessary to win this consumer segment facing a unique set of financial circumstances.
In this webinar, we will explore three areas of our consumer fundamentals research for the Millennial segment:
- Demographics and economic opportunity
- Identity-related marketing expectations
- Cultural Traits
The Cultural Traits research is comprised of two complementary methodologies that allow brands to measure cultural variation and identify areas of similarity and difference among segments.