March 4, 2021
2:00 p.m. EST

Asian American buying power in the U.S. surpassed $1 trillion in 2018 and is expected to continue to increase beyond $1.3 trillion by 2023. Get powerful new insights to engage this impactful, fast-growing segment with a sneak peek at the all-new release of our Cultural Traits - a central component of your journey to cultural fluency. Apply Cultural Traits to build more efficient general market campaigns, as well as more effective dedicated activations.

In this 30-minute webinar, we will deep dive into Asian American consumers to reveal key insights, including:

  • Cultural Attributes: Provide the big picture view of cultural variations, as compared to other races and ethnicities.
  • Group Traits: Zoom in to understand this segment in detail, and explore how the Culture Attributes “show up” in this segment.