February 25, 2021
2:00 p.m. EST

Is your brand effectively engaging with Gen Z? This younger generation of consumers is highly invested in their beliefs and passions and orients toward inclusion and diversity not seen in older generations. In fact, Gen Z consumers are among the first in American history to be defined by the multicultural experience.

In this complimentary 30-minute webinar, get a sneak peek of our newly updated Gen Z Cultural Traits - a central component of your journey Cultural Fluency. These data-driven measures of cultural variation reveal key insights into the Gen Z consumer segment, including:

  1. Cultural Attributes: Provide the big picture view of Gen Z cultural variations, as compared to other generations.
  2. Group Traits: Zoom in to understand Gen Z in detail, and explore how the Culture Attributes “show up” in this segment.