January 28, 2021
2:00 p.m. EST

Is your brand effectively engaging with Millennial consumers? Having started their careers during the Great Recession, many Millennials shaped their financial status and buying behaviors early in life. Now amidst a second recession carrying heavy student debt and low homeownership rates, they face unique circumstances likely to impact Millennial spending and behaviors further.

In this complimentary 30-minute webinar, get a sneak peek of our newly updated Cultural Traits - a central component of your journey to Cultural Fluency. These data-driven measures of cultural variation reveal key insights into the Millennial consumer segment, including:

  1. Cultural Attributes: Explore key elements of the Millennial cultural profile.
  2. Group Traits: Zoom in on the way cultural attributes are expressed within this segment.