Gen Z Essential Traits and Self-Identity

Gen Z has grown up in an increasingly diverse and polarized America. At the same time, social media continues to generate new universes of micro-communities, each creating new ways to self-identify. As a result, these young consumers embrace more and more of what makes them different, as individuals, rather than what makes them the same as everyone around them.

In this complimentary 30-minute webinar, we will unveil timely findings, including: 

• The factors Gen Z see as important to identity.
• Defining Gen Z cultural attributes and group traits.
• The impact of media, technology and historical events on their lives.
• Gen Z expectations of brands, including tangible advice for the current environment.
• The social values of Gen Z that brands can activate.

This webinar includes a subset of our most recent data fielded in October 2020.