December 8, 2020
2:00 p.m. EDT
Gen Z has grown up in an increasingly diverse and polarized America. At the same time, social media continues to generate new universes of micro-communities, each creating new ways to self-identify. As a result, these young consumers embrace more and more of what makes them different, as individuals, rather than what makes them the same as everyone around them.
In this complimentary 30-minute webinar, we will unveil timely findings, including:
- The factors Gen Z see as important to identity.
- Defining Gen Z cultural attributes and group traits.
- The impact of media, technology and historical events on their lives.
- Gen Z expectations of brands, including tangible advice for the current environment.
- The social values of Gen Z that brands can activate
This webinar includes a subset of our most recent data fielded in October 2020.