September 29, 2020
2:00 p.m. EDT
Intrinsically diverse Gen Z consumers are critical to your brand’s sustainability and growth. Efficiently and effectively connecting across racial and ethnic segments, referred to as Cultural Fluency, is key to engaging this generation of consumers. Like Millennials, Gen Z consumers are highly invested in their beliefs and passions, and orient toward inclusion and diversity not seen in older generations. However, Gen Z consumers are different from Millennials in unique ways - from trends and experiences to expression and entertainment.
In this complimentary 30-minute webinar, we will unveil timely findings, including:
- How we define Gen Z and their cultural attributes and group traits.
- The impact of media, technology and historical events on their lives and how they define themselves.
- Gen Z expectations of brands, including tangible advice for the current environment.
- Gen Z social values brands can activate against as we navigate a turbulent political season.