Pulse Check on Multicultural Health Care Consumers

Health care insurers and providers are currently facing a critical decision: take steps to better understand multicultural health care consumers, or lose them to competitors that make this investment. The stakes are only increasing as Medicare Advantage and Medicaid Managed Care enrollment grows. In this deep-dive analysis, we look into key topics that health care insurers, providers, and related industries and organizations need to know to capture multicultural consumers’ attention, loyalty, and trust. In addition to reviewing the needs and preferences of Hispanic, Black, and Asian consumers, as compared to White consumers, this presentation narrows in on variation by age group.

In this webinar we will explore:

• How and why multicultural consumers select an insurance plan.
• How multicultural consumers select a health care provider and make health decisions.
• What happens outside of provider visits.