June 11, 2020
12:00 p.m. EDT
Explore How to Weather the COVID-19 Recession
Signs are pointing to a global recession sparked by the economic impact of the coronavirus pandemic. Lessons from the Great Recession suggest that the Multicultural contribution to total consumer expenditure actually increases in economic downturn because of Multicultural population growth. Through a series of studies launched this spring, Collage Group has collected deep insights into how behaviors vary by race and ethnicity - key to remaining relevant in this rapidly changing environment.
In this webinar we will:
- Provide insight into altered purchasing behaviors and forecast trends.
- Discuss the values that consumers want to see from brands as we navigate the crisis.
- Outline Collage Group resources that can help brands with recession planning.