May 19, 2020
2:00 p.m. EDT
The social values of Millennial consumers are evolving, particularly amidst uncertain times for health, employment, politics and much more. This generation is highly invested in its beliefs and passions, and orients toward inclusion and diversity not seen in older generations.
In this complimentary 30-minute webinar, we will unveil our most recent findings on Millennial social and political values, responses to COVID-19, and relevant industry-level expenditure trends. This is a forecast of the months to come with tangible advice on what brands can do to prepare. We will review:
- Key social and political attitudes and how they vary across generation.
- How brands can activate against these values.
- Thought starters for enhancing your approach to capture Millennial consumers during crisis.