April 1, 2020
Asian-American purchasing power in the U.S. surpassed $1 trillion in 2018 and is expected to continue to increase beyond $1.3 trillion by 2023. This is an impactful, fast-growing segment with a rich cultural mosaic of values and passion points. Our research digs deeper into the similarities and differences across various Asian-American groups, both foreign-born and U.S.-born, including Filipino, Vietnamese, Indian, Chinese and Korean.
In this complimentary, 30-minute webinar you’ll develop a better understanding of:
- Asian-American purchasing power and the market opportunity for brands.
- Asian consumer demographics and interests, including identity and culture, language usage, values and passions, and sources of influence.
- How to authentically engage with Asian consumers by building trust and avoiding stereotypes.
Collage Group is undergoing a COVID-19 research initiative to understand the multicultural and generational consumer sentiments and purchasing decisions that will be most impacted. We will incorporate our early findings on Asian Americans into this presentation.