March 25, 2020
2:00PM EDT

This webinar is a complimentary experience.

Is your brand effectively engaging with Black culture? With passions ranging from social justice issues to sports, Black Americans represent a unique and influential audience. This segment comprises 12% of the U.S. population and is the second largest multicultural group (after Hispanics). Given the size, purchasing power, and cultural influence of Black Americans, it is a great time to revisit your marketing strategy and make authentic connections.

In this webinar, you’ll get Black consumer insights, including:

  • Demographic and cultural values gleaned from nearly a decade of data collection and analysis at Collage Group.
  • A deeper understanding of this segment’s growth, household demographics, and economic impact.
  • Three key traits that define Black Americans and examples of creative executions that have activated on those traits: 1) Perseverance, 2) Self-expression, 3) Community focus.