February 27, 2020
Conventional wisdom on Hispanics' digital media consumption tends to focus on how to reach unacculturated Hispanics best and rests on an assumption that they are on a path toward assimilation as their English usage increases. But this view ignores the rise of bicultural and bilingual identity, the massive influence of bicultural Hispanics on American culture as whole, and how media behavior is changing.
In this 30-minute webinar you will learn:
- Why Bicultural Hispanic identity is core to this market
- How language choice alters the emotional playing field
- How device usage and social media change with language
- Why translation into Spanish is not enough to activate these consumers.
We encourage you to invite your colleagues in consumer insights, market research brand management, and marketing! Everyone is welcome to attend.