February 19, 2020
2:00PM EST

To win in today’s competitive marketplace brands must be able to resonate with and activate younger consumers. But you can’t necessarily rely on what’s worked in the past—Gen Z and Millennials are unlike previous generations in important ways that marketers and consumer insights teams must understand.

In part one of our two-part webinar series on younger consumers, we will introduce you to the key demographics and group traits that make up these segments. This engaging webinar will help marketers, market research leaders, and brand managers understand what matters most to Gen Z and Millennials and how to activate them.  

All registrants will receive a link to the recording a few days following the webinar, so register anyway even if you can't make it at 2:00PM EDT.