February 12, 2020
When it comes to household purchases, mothers have significant leverage in steering family decisions. Moms also tend to be “in-the-know” on the latest product trends and highly active on social media. Their proclivity to engage in word-of-mouth influence makes them a critical segment for brands to understand and activate better.
This webinar provides a profile of moms of young children (under 14). We will also “double-click” into the extensive growth in the size and purchasing power of Hispanic moms and reveal what sets them apart from other consumers.
Join this webinar to learn key aspects of multicultural moms including:
- Cultural attributes such as rootedness, anxiety, independence, and adventurousness
- Shopping and purchasing attitudes and behaviors across categories
- Holiday celebrations and nightlife activities