January 29, 2020
As we exit the major holiday season many brands are planning 2020 holidays and occasions strategies to win the rapidly growing multicultural market. Consumer insights, market research, and marketing leaders who attend this webinar will learn how culture interacts with specific holidays and occasions and develop strategies to identify the large opportunities to differentiate their brands through the use of cultural cues.
Attendees will learn how to:
- Develop general holiday strategies for how to activate the “total market” and how to target specific growth segments
- Leverage niche cultural holidays for wins
- Understand whether or not multiculturals want brands to activate on specific holidays/heritage months at all
- Inform special occasion activations