January 22, 2020
America’s massive cultural transformation over the past 40 years has resulted in a youth segment (ages 18-39) that is intrinsically diverse. Brands need to be culturally fluent to win—able to resonate authentically within and across culturally diverse segments. This webinar provides brands the tools needed to begin the process of becoming culturally fluent.
In this 30-minute webinar attendees will learn:
- How to leverage data to decipher cultural variation across segments and become culturally fluent
- Which cultural values resonate most with this young multicultural segment
- Case studies of brands that have successfully activated this segment