December 4, 2019
The rapid growth of new streaming platforms—including hundreds of cable channels; streaming TV, movie, and music platforms; podcasts; and video games—has created both opportunities and challenges for brands. On the one hand, it is easier to micro-target advertising to the right consumer. Paradoxically, in an era of almost infinite choice, consumers are less loyal to specific channels/platforms and more demanding about the advertising they will readily consume.
Join us for a webinar exploring the ways consumers engage with advertising in this new media world. We will highlight the attitudes and behaviors of the major ethnic segments related to streaming platforms. Topics critical to your success include:
- In-content advertising: How do consumers feel about advertising and product placement embedded in entertainment content (e.g., in shows, video games, etc.)?
- Platform-specific advertising: What types of advertising are consumers willing to engage with in various platforms?
- Content curation: How do consumers discover and keep up with content?