Win with Experiences: How Young Americans Engage Through Holidays and Occasions

This webinar investigates celebrations of holidays and special occasions with younger consumers, building on our extensive archive of insights. During this presentation, we will show you the specific holidays and occasions that are rising in importance and that offer the largest opportunity to differentiate through the use of generational cues. You’ll also get to see the differences and similarities between how consumers celebrate and their perceptions of whether or not it is appropriate for brands to activate on particular holidays.

How you can utilize this information:

• Inform general holiday strategy including how to activate the “total market” and how to “target” specific segments for largely celebrated holidays
• Inform whether or not consumers want brands to activate on specific holidays
• Inform special occasion activations

All registrants will receive a link to the recording a few days following the webinar, so register anyway even if you can't make it at 2:00PM EST.