November 19, 2019
A New Wave of consumers is breaking. Unlike others before them, these consumers grew up in an intrinsically diverse America. Diversity shaped them in important ways, making them more open to cross-cultural influences while amplifying their impact on all Americans.
Join us for this special webinar where we will present exclusive content from our 2019 Executive Roundtable series including:
- What is the New Wave
- The Group Traits of New Wave consumers and activation case studies
- The Cultural Fluency Imperative: a new approach to efficiently and effectively activate New Wave consumers