October 23, 2019
2:00PM EDT

This webinar, hosted by Senior Analyst Katrina Gross, investigates celebrations of holidays and special occasions, building on our extensive archive of insights currently available to members in the GenYZ Network. During this presentation, Katrina will show you the specific holidays and occasions that are rising in importance and that offer the largest opportunity to differentiate through the use of cultural and generational cues. You’ll also get to see the differences and similarities between how consumers celebrate and their perceptions of whether or not it is appropriate for brands to activate on particular holidays.

How you can utilize this information:

  • Inform general holiday strategy including how to activate the “total market” and how to “target” specific segments for largely celebrated holidays and more culturally niche holidays
  • Understand which holidays can be approached via total market strategy and which need a targeted approach
  • Inform whether or not consumers want brands to activate on culturally specific holidays/heritage months at all
  • Inform special occasion activations

All registrants will receive a link to the recording a few days following the webinar, so register anyway even if you can't make it at 2:00PM EST.