October 16, 2019
The American cultural transformation is accelerating, with multicultural consumers accounting for nearly 100% of population growth and 75% of real total expenditures growth. To win in this marketplace, brands must develop the capacity to make authentic, effective cultural connections.
Join our webinar to learn how to connect with culture and drive brand growth. We will discuss:
- The Cultural Fluency imperative – what is it and why you need to understand it
- The essentials of culture
- Key group attributes across multicultural segments
- Culture in advertising