September 25, 2019
Food & Beverage insights and marketing leaders are learning rapidly that culturally-specific nuance matters to marketing effectiveness. To win in today's increasingly diverse market, brands must understand the new “cultural norms” that separate the best advertising from the rest. Armed with facial tracking and machine learning technologies, Collage Group surfaced astonishing insights into how creative choices drive “groundswell” or risk “backlash,” even for the most functional of ads.
Join our webinar where we’ll discuss:
- How diverse Americans respond to Food & Beverage ads
- What characterizes the new norms that drive brand favorability and purchase intent
- Why and how top performers motivate diverse consumers