September 11, 2019
2:00PM EDT

The Hispanic segment is the largest multicultural segment in the United States today. This fast growing consumer segment of more than 59 million accounted for 50% of total U.S. populations growth between 2012 and 2017 and is projected to almost double in size over the next 50 years. But it’s not just the increase in population that’s makes the segment a no-brainer for brands to pursue—it’s also the segment’s substantial growth in terms of purchasing power and expenditure over the last few years.  Brands simply cannot afford to underestimate the importance of this group to maintain and grow brand strength.

In this presentation you will learn: 

  • What the current and future state of the US Hispanic consumer segment looks like
  • What traits characterize and reveal the segment’s attitudes and values  
  • How brands have authentically and effectively activated the segment