August 14, 2019
Food & Beverage is a rapidly evolving category where culturally-specific nuance matters in ways that can inform the advertising effectiveness of any category. To win today's diverse market, brands must quantify the new “cultural norms” that separate the best ads from the rest. Our Adrate technology is arguably the only solution available that provides insights into what makes for the best creative for each major demographic.
Armed with facial tracking and machine learning technologies, we used AdRate to analyze specific industry categories, revealing astonishing insights into how creative choices for even the most functional ad can polarize consumers.
Join our lead analyst and innovator behind the AdRate methodology, Connor Wahrman, in this discussion about how diverse Americans respond to Food & Beverage ads and what characterizes the ads that drive brand favorability and purchase intent.
- See how to leverage machine learning and facial tracking technologies to identify the emotional cues and creative factors that increase brand favorability and drive purchase intent.
- Learn how innovative “groundswell” and “backlash” metrics identify differences across demographics
- Understand why and how the top performers in AdRate’s ad ranking system motivate consumers