July 31, 2019
This webinar, hosted by Senior Analyst Phoebe Long, investigates celebrations of holidays and special occasions, building on our extensive archive of insights. During this presentation, Phoebe will show you the specific holidays and occasions that are rising in importance and that offer the largest opportunity to differentiate through the use of cultural cues. You’ll also get to see the differences and similarities between how consumers celebrate and their perceptions of whether or not it is appropriate for brands to activate on particular holidays.
Attendees can use this information to:
- Inform general holiday strategies including how to activate the “total market” and how to “target” specific segments for largely celebrated holidays and more culturally niche holidays
- Inform whether or not consumers want brands to activate on culturally specific holidays/heritage months at all
- Inform special occasion activations