July 17, 2019
2:00PM EDT
Gen Z and Millennials are the two largest generations in America, at 75.8 million and 74.9 million, respectively. While both of these segments are known for being digitally-savvy and heavy users of social media, they differ in significant ways. For instance, Millennials value new experiences and keeping themselves abreast of new trends, while younger Gen Z is more focused on self-expression and entertainment.
Given their age and relatively recent entry into the workforce, these younger consumers will dictate brand growth for years to come. Join Senior Analyst, Phoebe Long, for our next Essentials Series webinar, where she will explore the key Gen Z and Millennial passion points you need to understand in order to activate these consumers.
For Gen Z, we will cover:
- Music
- Gaming
- Beauty
For Millennials, we will delve into:
- Food
- Travel
- Movies/TV
All registrants will receive a link to the recording a few days following the webinar, so register anyway even if you can't make it at 2:00PM EST.