July 10, 2019
2:00PM EDT

There are 326 million people living in the US today. About 40 million of them are African American—that’s 12% of the total US population. This segment comprises the second largest multicultural group after Hispanics with per capita spending growth rates exceeding 2.5x that of the Non-Hispanic White population. Due to their size and accelerating purchasing power, you cannot afford to overlook them.

This webinar will cover two topics: demographics and cultural values. We will begin with a discussion of this segment’s population growth, household demographics, and economic opportunity. And then dive deeper to understand three key traits that define the segment:

  • Perseverance
  • Self-expression
  • Community focus

All registrants will receive a link to the recording a few days following the webinar, so register anyway even if you can't make it at 2:00PM EST.